The Other 21 and 1/2

Coming Soon To Raleigh/Cary, Wilmington, and Asheville!

Americans (your prospects and customers) spend an average of 2 and 1/2 hours a day on ‘social’ media.

SO…where are you reaching them the OTHER 21 and 1/2 hours?

About The Other 21 and 1/2

Traditional or ‘non-social’ Marketing has primarily consisted of: Television, Radio, Newspaper, Magazine, and Directory advertising, Networking, Events, Meetings/Workshops, Sponsorship/Community Involvement, PR, Billboards, Direct Mail, Brochures, Business Cards, podcasts, and anything else that wasn’t interactive in its process.

Social media is used by 80% of the US population in some form or the other so it would be irresponsible for any business to ignore it completely.

However, those ‘old-school’ marketing methods still account for the majority of most businesses’ sales.  This conference will walk through the pros and cons of all of the ‘traditional’ marketing methods, how to best utilize them, and how to increase both their impact AND your social media impact by knowing how they work most effectively together.

What You’ll Learn:

Which traditional options are most effective for which ideal customer profile

How to leverage your social media following with your traditional marketing reach and vice versa

When to schedule your traditional and social marketing to best boost the other

Why you can’t rely on just one or even two methods of marketing your business

Which tips and hacks to use to multi-purpose content across all marketing avenues to SAVE  SO MUCH TIME


Networking-Maximizing your time, following up, and being memorable (in a good way!)

Branding-What it means (not just a logo), choosing color, presenting your business’ culture

Print isn’t dead-How, Where, When, and Why to choose and use print

Broadcast-TV, Radio

Email Marketing

Your Web Presence-Today’s Yellow Pages

Community Participation- Events, Sponsorship, Festivals/Fairs, Public relations, Serving as a presenter,

Podcasts and Video

How to create the optimum synergy between all of your marketing to produce the greatest result


8:30 am Registration and Introductions

9:00 am Speakers begin

4:00 pm Conference ends

(Coffee, Juice, Water, Soda, and Snacks will be provided through the entire conference. Lunch is also provided [note special dietary requests during registration]).

If you’re sometimes overwhelmed by the sheer number of ‘marketing’ options you have and aren’t sure how to best determine which combination is the best for your business…this conference is for you!

Pricing &  Registration

Your registration includes coffee, juice, water, soda and snacks throughout the day, delicious lunch, a workbook, and a follow-up LIVE Zoom call. (It will be recorded for those who can’t make it) to clarify any processes you are implementing or answer any questions.

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